Ads printed on boards made from PVC are the solution most often selected by advertisers. This material is also well suited for creating light large format banners. It's durable and resistant to atmospheric factors. Still, it also has many disadvantages. Here, we present the pros and cons of PVC banners.
Pro: Can be displayed in many places
A banner made of PVC may be displayed in the form of a classic billboard, suspended on building facades, balustrades, fencing mesh, or between trees or poles. All thanks to the fact that PVC is a material which can easily take hooks or holes, allowing easy installation. Moreover, the advertising media can be enhanced with additional design solutions, allowing them to be displayed in places exposed to extremely high winds.
Pro: Banner resistant to bad weather
The PVC banners are made from is thick, which provides it with high durability. So the advertising is immune to wear and tear, low and high temperatures, and adverse weather conditions. Importantly, this material is insensitive to chemicals and corrosion and exhibits high flame retardancy. Coated PVC Even is characterized by even greater strength.
Pro: Low weight advertising medium
A banner applied on PVC is relatively light. This makes it possible to display it in many places. Of course, you always have to take into account the resulting load, but it certainly gives more opportunities than heavier plexiglass. In addition, PVC is a good material for a mobile banner. The light weight of the material allows the banner to be transported easily and carried from place to place.
Pro: Low cost
A banner made on PVC is much cheaper than other types of flat ads. It's worth mentioning that 1 m2 printed on plexiglass usually costs at least twice as much, and when deciding on ad display on glass you have to pay up to ten times the price of PVC.
Pro: Banners easy to handle
PVC Banners may have different thicknesses – ad agencies typically offer those having from 2 to 5 mm. PVC foam has a low flexibility, and is easy to handle. As a result, the cost of making the ad is lower than in the case of using a different material.
Con: Relatively low durability of print on boards covered with film
Making a PVC banner usually consists of veneering the billboard with a monochrome film or polymer roll. Printing of this kind unfortunately fades with time. An alternative more robust to external influences would be an additional varnishing of the banner with liquid laminate. This solution is a little more expensive, but thanks to it the print colours remain stable a lot longer. An even better idea is the choice of UV printing, in which the artwork is applied directly to the surface of the banner and shows even greater resistance.
Con: A slight decrease in the aesthetics of large banners
The width of the panels of the film glued to the PVC banners is limited to the width of the roll, which is typically from 100 to 140 cm. For this reason, larger surfaces are glued with a number of strips of slightly overlapping prints. It should be noted that the wrapping with film turns into an advantage for small signs and placards, which can be effectively finished by wrapping the print at the edges.
Con: Scratches and dents arising in transport
PVC banners are quite delicate, so in the process of transportation and installation its surface may be damaged. This particularly applies to non-hardened prints, which can easily be scratched. Especially susceptible to damage is the "reverse" of the banner unsecured by the film.